Costs
Network Marketing Monthly Purchase Requirements: Examples
Network marketing monthly purchase requirements vary: examples from six companies distinguish recurring orders from bonus, discount, and quarterly volume rules.
What to take away
- These network marketing monthly purchase requirements are not all mandatory monthly orders: the examples include personal orders, customer volume, and bonus or discount thresholds.
- Amway combines a 100 PV personal order with 300 PV in customer sales for some bonus levels; Herbalife ties 500 Volume Points to a discount tier.
- doTERRA and Young Living list 100 PV monthly loyalty or Essential Rewards orders. USANA’s 100 Sales Volume Points apply per four-week cycle.
- Mary Kay uses a $225 wholesale order per quarter, not a monthly minimum.
- Point thresholds do not give a comparable dollar costproduct selection affects spend. An order beyond household use can become a recurring subscription.
How companies describe purchase and volume rules
Point-based plans may state a volume threshold rather than a fixed dollar amount. The point value differs by company.
Amway's Core Plan uses a 100 PV personal order plus 300 PV in customer sales for some bonus levels. Herbalife states discount tiers in Volume Points, not a mandatory dollar spend.
PV is not a dollar amount. Each company sets a point value per product, so the dollars you spend to reach 100 PV depend on which items you order. The back office shows the points and the dollar total side by side.
The multi-level marketing model explains how purchase requirements became standard.
The criteria that matter
The useful distinctions are volume size, rollover, rank credit, and cancellation. The table includes bonus and discount thresholds as well as order rules, so its entries are not all mandatory monthly purchases. Use the Compare plans link to review those terms before signing.
Monthly Purchase Rules by Company
Amway
- Monthly rule
- 100 PV + 300 PV
- Rollover
- No
- Cost note
- Point value set
Herbalife
- Monthly rule
- 500 VP
- Rollover
- N/A
- Cost note
- Discount rises
doTERRA
- Monthly rule
- 100 PV
- Rollover
- No
- Cost note
- Prices vary
Young Living
- Monthly rule
- 100 PV
- Rollover
- No
- Cost note
- Prices vary
| Company | Monthly purchase rule | Rollover | Cost note | Source |
|---|---|---|---|---|
| Amway | 100 PV personal order plus 300 PV customer volume for Core Plan bonuses | No | Point value set by product | Amway Business Reference Manual |
| Herbalife | 500 Volume Points earns 25 percent discount tier | Not applicable | Discount rises with volume | Herbalife Business Practices and Rules |
| doTERRA | 100 PV monthly loyalty order | No | Product prices vary | doTERRA Compensation Plan |
| Young Living | 100 PV Essential Rewards order | No | Product prices vary | Young Living Policies and Procedures |
| USANA | 100 Sales Volume Points per four-week cycle | No | Product prices vary | USANA Policies and Procedures |
| Mary Kay | $225 wholesale order per quarter | Not applicable | Quarterly, not monthly | Mary Kay Consultant Agreement |
The table lists only the entry-level rule; some ranks add group volume or customer volume tests, and network marketing compliance starts with reading every column before you sign.
Each row names the plan document the company posts for distributors. Each document carries a revision date, but the table does not identify the versions used. Companies update documents without notice, so check the dated copy in your back office before relying on a figure.
Company-by-company examples
These examples differ in what the volume threshold affects.
- Amway. The Core Plan fits households that already buy the product and can also bring in customer orders. The 300 PV customer volume test keeps the bonus path tied to retail movement. To stop the charge, cancel or change the standing order in the back office before the processing date and keep the confirmation.
- Herbalife. The 500 VP tier suits someone who wants a discount on personal use before recruiting. Higher tiers require much larger monthly orders. Cancel the auto-order in the back office or through member services before the next processing date.
- doTERRA. A 100 PV loyalty order is an autoship subscription. Cancel before the next ship date to stop the next charge.
- Young Living. Same 100 PV Essential Rewards structure as doTERRA. Cancel through the member portal before the next processing date.
- USANA. The 100 SVP rule runs on a four-week cycle, not a calendar month. Track the cycle close date because missed volume does not roll. Cancel the standing order in the back office before the cycle close and keep the confirmation.
Mary Kay is the outlier. It sets a $225 wholesale order per quarter for active consultants, so there is no monthly minimum. That suits casual sellers but may not keep rank bonuses active. There is no monthly charge to stop; a quarter without an order may change your status.
The FTC's cooling-off rule covers certain sales made away from a seller's normal place of business.
Where the rules differ in practice
Amway ties some bonuses to customer volume, while Herbalife ties a discount tier to Volume Points. doTERRA and Young Living list monthly orders, USANA uses a four-week cycle, and Mary Kay sets a quarterly wholesale order.
Structure also shapes team economics. network marketing retention runs higher in plans where the monthly minimum buys product a distributor actually wants.
What the minimums do not cover
Every structure assumes the product moves. None of them creates a retail customer, and none guarantees a refund if you stop ordering mid-cycle.
The minimum is a floor on your cost, not a ceiling.
The examples distinguish personal orders from customer volume and bonus or discount thresholds.
If you are still weighing whether to join at all, the focused business guide walks through the model before you commit.
A monthly minimum you cannot cover from retail sales is a subscription, not a business.
Common questions
Do monthly purchase requirements count as a business expense?
Deductible product generally has to be used for the business, and you need records plus a profit motive to claim it. Household consumption does not qualify.
Can I cancel doTERRA or Young Living autoship at any time?
Both require you to cancel before the next processing date. Keep a copy of the request, and check state rules for extra cancellation windows.
What happens if I miss a month at Amway, USANA or Herbalife?
Amway and USANA drop commission eligibility while you sit below the minimum. Herbalife may drop your discount tier for that month. Repeated misses can remove the position.
How do I track whether I hit the minimum?
The company back office shows it, and Network marketing software used by larger teams usually pulls the same volume figures into a single dashboard.
